For 37 years the Scene has been Nashville's most trusted guide to what's worth doing. Advertise where 275,000+ engaged, affluent locals already look — across print, web, email, social and events.
Anyone can sell you impressions. The Scene sells you Nashville's most engaged, highest-intent local audience — people who treat our pages as their plans for the week.
Scene readers are nearly 2× as likely as the general market to dine out 4+ times in two weeks, and 3× as likely to plan air travel. Free distribution means motivated, ready-to-act readers.
68% college-educated, 64% homeowners, $364K median home value. Twice as likely to be an opinion leader — the word-of-mouth engine that makes local brands.
Print, web display, email, social, calendar, events and a full digital-services arm (SEO, SEM, OTT, geofencing). One team, one invoice, one strategy that compounds.
37 years of award-winning journalism. When the Scene covers you, recommends you, or runs your ad, it carries the credibility of Music City's most independent voice.
A snapshot of the Nashville Scene reader across print & digital.
Scene readers don't just follow Nashville — they help define it. They're informed, engaged, and ready to act, and they show up in four distinct ways.
Informed leaders shaping civic and cultural conversation.
Curious locals seeking what's new and next.
Affluent, taste-driven professionals.
Practical decision-makers guiding household spend.
Tap a channel to see how it works. Rates are built around your goals — your rep puts exact numbers on your plan.
Weekly alt-weekly, free at 750+ racks with a 96–98% weekly pickup rate. Frequency earns the rate — print partners also unlock our best digital pricing. Backpage sizes are nicknamed for country legends.
Run across desktop, tablet & mobile on NashvilleScene.com — 275,000+ monthly users. Every standard IAB unit included, and your rate drops as frequency grows — print partners earn our best digital pricing.
Land directly in the inbox of our most loyal, opted-in readers.
Borrow the Scene's voice and the credibility of its calendar — 534K social followers and Music City's most-used events listing.
Own the homepage. Maximum brand impact, by the day.
Put your brand in the ears of Nashville's most loyal listeners — sponsorships across the Scene's podcast lineup, priced by request.
FWP Digital Services — a full-funnel agency, run by a team of experts as a Google Premier Partner.
Audience data, print specs, reader personas and special issues — one PDF. We'll email it over.
Start with your details — so your plan's saved even if you don't finish — then shape goal, channels and budget. We'll confirm pricing and get you live.
We've routed it to the right account executive. Expect a tailored plan within one business day.
Proven, pre-bundled packages — the exact mix that works for your category.
"The Scene has been an important partner for the Ryman for decades. It's the go-to outlet to learn about shows coming to town — their reach consistently increases awareness and ticket sales."
"Committing significant parts of our ad budgets for Basement & Basement East over almost 20 years with the Scene has been a no-brainer. It's the city's weekly go-to for live music. We are lifers!"
"3rd & Lindsley has been a print and digital partner with the Scene for decades. They're strong supporters of the Nashville music scene and the guide for live-music fans."
Find the specialist for your category — or just call. We answer.
Send this and the right account executive will reach out within one business day with a plan tailored to your goals and budget.
